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3D printing for · Brand activations

3D printing for brand activations in NYC

Ctrl+P does 3D printing for brand activations in NYC: everyday things blown up to the size of a room, made to stop a crowd and fill a phone screen. We print each piece big in white or clear PETG, paint it in your colours and install it for opening day.

Giant CTRL and P keycap sculptures as a brand activation in a New York office lobby, finished in 01 Ivory

Printed in

White or clear PETG

Finished

Painted to any colour

Built for

Crowds, cameras and load-ins

Giant wrapped candy sculpture in a shop window, clear PETG with a 03 Lilac tint

Giant wrapped candy sculpture in a shop window, clear PETG with a 03 Lilac tint

Giant computer mouse sculpture as a trade show booth centerpiece, finished in 01 Ivory

Giant computer mouse sculpture as a trade show booth centerpiece, finished in 01 Ivory

Crew installing a giant 3D printed sculpture in sections in a New York lobby

Crew installing a giant 3D printed sculpture in sections in a New York lobby

Oversized 3D printed sculpture for pop-ups and launches

An activation needs one thing people walk across the room for. We make it: a product, an icon or an everyday object scaled up until it towers over the guests around it. Pieces are hollow shells printed in sections, so they stay light enough to move and can be planned around the venue you actually have.

What we make for brand activations:

  • A product scaled up to stand taller than the people beside it
  • Giant everyday objects, like a computer mouse or a keycap, in brand colours
  • Sculptural seating or a lean-on piece for the photo spot
  • Sculpted counter fronts, plinths and sampling stations
  • Matching sets of pieces for a pop-up that tours several cities

Giant sculpture fabrication, finished for the camera

Every piece is printed in white or clear PETG, then joined, filled, sanded, primed and painted. All colour is paint, so we can match a brand palette or pick from our codes, such as 04 Signal or 05 Vermilion. Clear PETG with a tinted coat lets light through, which is how a piece can glow from inside. Flexible TPU 70A is coming soon for squeezable, bouncy pieces.

We plan around the hero shot: the sheen under event lighting, how the form reads in a vertical phone frame next to a person, and how the surface survives hands and bags. Pockets for LEDs, cables or speakers can be designed into the shell from the start.

Built for experiential crowds and touring

Activations live on photos and footfall, and they rarely stay in one place. Tell us if a piece will tour and we design sections, fixings and crates for repeat load-ins, with a touch-up kit for the producer. If the brand lives in a colour or a mood rather than a product, we can make an object that carries it without a logo in sight.

For the same approach on a show floor, see 3D printing for events and trade shows. For street-facing glass, see 3D printing for retail window displays.

How it works

  1. Send the brief: venue, timing, rough scale and references.
  2. We suggest a build approach, sections and finish, and quote it.
  3. You approve the model, colours and brand details.
  4. We print, join, sand, prime and paint in our New York studio.
  5. We deliver and install, and leave a touch-up kit with your team.

Every step is laid out on our process page.

What to send us

Rough is fine. The more of this we have, the sharper the quote:

  • Venue, timing and load-in window
  • Brand guidelines and colour references
  • A 3D model, drawings or reference images
  • Whether guests will touch, sit on or lean on it
  • Plans afterwards: storage, touring or retirement

When you are ready, send it through Start a print.

Questions

How far ahead should we brief you for an activation?

As early as you can, ideally once the venue and concept are roughly set. Large pieces need time for modeling, printing and finishing, and early venue details let us section the piece around the load-in.

Can the same sculpture tour to several venues?

Yes. Tell us at the start and we design the sections, fixings and crates for repeat assembly, with a touch-up kit so the finish can be refreshed at each stop.

Can you match our exact brand colours?

Yes. Every piece is printed in white or clear PETG and painted, so colour comes from paint matched to your references, ideally physical swatches or a named colour standard. We can send a finish sample first.

Can an activation piece light up?

Yes, if it is printed in clear PETG. A tinted coat over clear lets light through, so LEDs inside can make the piece glow. White PETG pieces are painted solid and do not transmit light.

Make the product huge. Let the photos do the rest.

Make it monumental.

Start a print